While other companies are spending their energy telling people how great their product or shoes are, Mizuno Running is taking quite a different approach with the Mezamashii Run Project. Instead, they’re giving shoes to runners. The shoes aren’t for a trial period, but completely free. Mizuno Running is hoping to offer runners more brilliant running.
Fritz Taylor of Mizuno Running explains that Mezamashii stands for Brilliant or Eye Opening, and it’s a word that captures the spirit of that fantastic run. The company takes things further with the invite only, Mezamashii website that showcases the brilliant experience even more.
When was your last Brilliant run?
Source: Mizuno Running