As we prepare to enter 2013 in just a few short months, the Brooks Launch will not make its way into the new year.
Although the shoe is loved by many, the future of this particular Brooks product is no longer. Most retailers in the South reported that the shoe has been a fan favorite, but Brooks Rep Lisa Evans shared that it was only the 8th best selling shoe. She even speculated that it could be due to the price point of the shoe, coming in at $89.
While Brooks is removing the Launch from the line up, they’re making investments in new technologies such as Drift and expanding color options for shoes that are selling well.